Yankee Security

Jodi Jacobs

Recap and Insights: Gratitude is Our Attitude

We extend our heartfelt thanks to all exhibitors, without whom the 44th Annual Yankee Security Convention would not have been possible. Your dedication, creativity, and hard work not only fuel the success of the show but also supports its philanthropic heart. This trade-specific show is entirely focused on improving the industry, raising the bar on education, and creating new and exciting opportunities for locksmiths in training and seasoned professionals. Year after year, we couldn’t achieve what we do without your involvement. YOU are truly an inspiration to us. As an organization, we are entirely run by a cast of incredible volunteers. In fact, our entire Board of Directors, who work tirelessly behind the scenes, dedicate their time, expertise, and resources to ensure a smooth and enjoyable experience for everyone at the show. We are proud that this level of commitment truly sets our organization and the Yankees event apart. Your Voice Shapes the FutureWe value your feedback and use it to refine every aspect of the convention. From selecting show dates and hours to enhancing communication platforms and creating engaging experiences like the Demo Zone, your input is pivotal. By sharing your thoughts, you help us continuously improve and evolve, ensuring the convention remains relevant, impactful, and attendee-focused. Please stay vocal! Let us know what you feel is working, what we can change, and what we can add in the future to maximize this show’s success for you and for attendees. Looking Ahead: Pre- and Post-Show StrategiesAs we reflect on this year’s success, we encourage exhibitors to continue building momentum: Pre-Show Planning: Advance promotion ensures attendees know where to find your booth and what to expect. Start thinking about how to spotlight your unique offerings in 2025 and consider a proactive plan to engage possible attendees. Post-Show Follow-Up: Reaching out to leads and contacts after the event solidifies connections made during the show, turning conversations into lasting relationships. Leverage the names you’ve collected over the years and stay in touch. Year-Round Engagement: Promoting the show and your business to end users throughout the year keeps your brand visible and builds anticipation for the next convention. The Road to Yankee Security Convention 2025We’re already looking forward to next year! Together, we’ll raise the bar even higher, continuing to foster innovation, collaboration, and community in the security industry. From all of us at the Yankee Security Convention, thank you for being part of this journey. Your participation, enthusiasm, and generosity make this event extraordinary. We’ll see you next year! Follow us on Facebook, LinkedIn and Instagram.

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The Power of Promotion: How Exhibitors Can Attract Attendees Pre-Show at the 2024 Yankee Security Convention

BLOG: September 2024 The Power of Promotion: How Exhibitors Can Attract Attendees Pre-Show at the 2024 Yankee Security Convention At the Yankee Security Convention, we know the power of collaboration. Our exhibitors are crucial to our success, and by promoting the convention to your customers, you not only strengthen the event but also enhance your brand visibility and deepen customer engagement. This year, with the theme “Secure the Future” for our 44th Annual Yankee Security Convention, we’re excited to help you make this the best year yet. In this blog, we’ll provide strategies to boost your exhibitor experience and promote the 2024 event to ensure success for both you and your customers. Click here for the full blog. 

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The Importance of Ongoing Education in Locksmithing: Yankee Security Convention 2024

BLOG: August 2024  The Importance of Ongoing Education in Locksmithing: Yankee Security Convention 2024 In the rapidly evolving field of locksmithing and security, staying current with the latest technologies, techniques, and industry standards is crucial for maintaining a competitive edge. The 2024 Yankee Security Convention, taking place from October 23rd to 27th, offers an unparalleled opportunity for professionals to enhance their skills through a comprehensive lineup of educational classes. Click here for the full blog. 

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Selling Over the Summer Season: A Golden Opportunity for Locksmiths to Boost Business

As summer approaches, it’s not just vacationers who should be making plans. For locksmiths and security professionals, the warmer months offer a unique chance to reach out to clients and expand business opportunities. With families heading to the beach and spending longer days away from home, there’s no better time to emphasize the importance of upgraded security systems. Read more.

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Top Ten Things to Consider When Planning Your Tradeshow Booth

With four months to go until the 44th Annual Yankee Security Convention in October, exhibitors are already thinking about ways to attract attendees to their booths. Designing an effective tradeshow strategy requires careful planning and creativity to stand out and capture attention. This month we share the top ten things to think about when preparing your booth. Read more.

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Transforming Connections: Fostering Lifelong Relationships at the Yankee Security Convention

This month, we shift our focus to the power of legacy events like the Yankee Security Convention to create, cultivate, nurture, and maintain industry and client relationships that endure beyond the showroom floor. Read on to see how you can leverage the Yankee Security Convention to create new opportunities, strengthen existing connections, and continue to promote your brand as a market leader. Exhibiting at the Yankee Security Convention can help you elevate your business and pave the way for lifelong client relationships. In this blog we’ll explore three important ways in which exhibiting at this event can take you far beyond the transactional nature of a trade show and deeper into the minds and hearts of your clients. Read on.

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Unlocking Success: 8 Compelling Reasons to Exhibit at the Yankee Security Convention in October 2024

Get ready to elevate your business game at the upcoming Yankee Security Convention by leveraging this networking opportunity and exhibiting at this year’s show. In this blog post, we’ll delve into why exhibiting at this event offers an advantage for maximizing your business success and helping to elevate the locksmith and security industry as a whole. Here are the top 8 reasons why you should consider exhibiting…

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Celebrating Our Partners: Why We Love Our Yankee Security Convention Sponsors

As the excitement builds for this year’s Yankee Security Convention, it’s essential to take a moment to appreciate the incredible support we receive from our sponsors. Behind every successful event, there are dedicated sponsors who contribute not only financially but also with their expertise, products, and services. In this blog post, we’ll delve into why sponsors are integral to the success of events like ours and express our gratitude to our esteemed sponsors from last year and invite you to consider sponsoring our 44th annual event. Readon.

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The Future of Locksmithing: Trends & Technology to Watch

The locksmithing industry is undergoing significant change, driven by technological advancements and evolving consumer preferences. As we look ahead to 2024 and beyond, there are several key trends that will continue to have an impact on the industry and its future. Let’s delve into the top four challenges and changes facing the locksmith industry. Read on!

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Maximizing Your Post Yankee Security Convention Experience: A Guide to Follow-Up Success

The Yankee Security Convention in October was undoubtedly an incredible experience for so many that attended. Filled with educational classes, networking opportunities, insightful seminars, the Demo Zone, and the chance to explore the latest security innovations, the show always does wonders to promote the locksmith and security industry and we’re always thankful for the people that support the show. Read more.

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