This month, we shift our focus to the power of legacy events like the Yankee Security Convention to create, cultivate, nurture, and maintain industry and client relationships that endure beyond the showroom floor. Read on to see how you can leverage the Yankee Security Convention to create new opportunities, strengthen existing connections, and continue to promote your brand as a market leader. Exhibiting at the Yankee Security Convention can help you elevate your business and pave the way for lifelong client relationships. In this blog we’ll explore three important ways in which exhibiting at this event can take you far beyond the transactional nature of a trade show and deeper into the minds and hearts of your clients. Read on.